Case Study

Founded in 2012, the Knoxville Gay Men’s Chorus, now known as the Appalachian Equality Chorus, started with a bold vision. From humble beginnings, they've grown into a leading voice for LGBTQIA+ rights in Appalachia. They've performed nationally, advocating for equality and diversity. Now, as the Appalachian Equality Chorus, they invite everyone, regardless of gender or sexuality, to join their mission. Join them as a singer, volunteer, donor, or patron, and be part of their inclusive family spreading love and acceptance across the region.

The Goal

Come up with a new and unique identity for the choir, complete with a new name and logo, that reflects their core values.

What 42nd Street did

42nd Street had the honor of working with the stakeholders of Knoxville Gay Men's Chorus on their brand refresh — including brand naming, identity design, and all the visual elements that accompanied the launch of their new name and look.

Appalachian Equality Chorus

Project Details

Services
Client
Brand Naming
National SEO
Local SEO
Google Management
Back Linking
Landing Pages
Blogging for SEO
Voice Search
Product Marketing
Appalachian Equality Chorus

For general inquiries

If you have any questions, please use the form below.

Your Submission has been sent successfully! We will get with you in the next 2-3 business with information about next steps. We look forward to working with you on your brand goals!
Oops! Something went wrong while submitting the form.

Ready to start?

If you're ready to see if 42nd Street is the right agency for you, schedule your initial call today!

Book a Call

Download our
Brand Design Questionnaire

Whether or not 42nd Street is the right brand design agency for you, we encourage you to download our FREE questionnaire. These questions help us to get a clear understanding of your brand's personality, so we can design a brand identity that's just right for you!

Thank you!

Click the button below to download our Brand Design Questionnaire, and start writing your brand's story today!

Download PDF
Please provide your email address above to download our free Brand Design Questionnaire

We promise not to sell your information!