Proof
Pop-up notes that show visitors when others book or sign up.
Heads up: some links here are partner links. If you buy, we may earn a small fee. It never costs you extra.
What it does
Proof Pulse shows small notes on your site when real people take action, plus live visitor counts. Built-in A/B tests show whether the notes raise sign-ups.
Who it is good for
Good for contractors whose site already gets steady traffic and quote requests.
Pro tip
After a spring hail storm, turn on recent activity notes on your free roof inspection page.
What is Proof?
Proof is a tool that shows small pop-up notes on your website when real people take action. Its main product is called Proof Pulse. A note might say someone just requested a quote. This is called social proof, which means people trust what others are doing. Plans start at $24 a month paid yearly, with a 14-day free trial.
What does Proof do?
- Recent activity notes: Shows when someone signs up or books.
- Live visitor count: Shows how many people are on a page right now.
- Hot streaks: Shows how many people acted on an offer lately.
- A/B testing: Shows notes to some visitors and not others, so you can see if they help.
- Analytics: Tracks how many sign-ups happen with the notes on.
- Unlimited sites: Every plan covers unlimited domains and unlimited notes.
How much does Proof cost?
Proof Pulse is priced by unique visitors, meaning different people, each month.
- Basic: $29 a month, or $24 a month paid yearly. Up to 1,000 visitors.
- Pro: $79 a month, or $66 paid yearly. Up to 10,000 visitors. Adds live chat support.
- Business: $129 a month, or $108 paid yearly. Up to 50,000 visitors.
- Premium and Platinum: $199 and $299 a month for up to 100,000 and 300,000 visitors.
Every plan starts with a 14-day free trial. Proof also sells a separate product called Experiences for page personalization, priced through a demo. Prices were checked on useproof.com in October 2026 and can change.
Which plan fits? Look at your monthly visitors in Google Analytics. If your site gets under 1,000 unique visitors, Basic covers it. A multi-city company running ads may land in Pro. Paying yearly saves about 16% to 17% on each plan. Since you get 14 days free, you can see your real visitor count before you commit.
How East Tennessee contractors can use Proof
- Roofing in Knoxville: After a spring hail storm, show a note each time a neighbor books a free inspection.
- HVAC in Maryville: Show a live count of people viewing your furnace tune-up special in October.
- Electrical in the Tri-Cities: Use A/B testing to check whether notes on your generator page bring more quote requests.
- Plumbing in Sevierville: A company with one site for Sevier County and one for Knoxville can run notes on both under one plan, since domains are unlimited.
Want it set up right the first time? We can help.
Proof pros and cons
Pros
- Does one job and is quick to add.
- Built-in A/B tests show whether it helps.
- Unlimited domains on every plan.
Cons
- No free plan after the 14-day trial.
- Basic only covers 1,000 visitors a month.
- Small sites have little activity to show.
What real users say
4.4 out of 5 from 36 reviews on G2 (checked October 2026). The score is good, but 36 reviews is a small sample, so give it less weight than a score built on hundreds.
Who should skip Proof?
Skip it if your site gets only a few leads a week. The notes need real activity to show, or they sit empty. Most local contractors get more from Google reviews, a clear phone number and fast callbacks first.
Also think about how the notes look. Too many pop-ups can feel pushy or cover your call button on a phone. Show only first names or towns, never full names. Keep notes small and spaced out. Then let the A/B test tell you if they help or hurt.
Proof alternatives
- POWR: free popups and testimonial apps for an existing site.
- VWO: test bigger page changes, not just pop-ups.
- Gravity Forms: better lead forms on a WordPress site.
See every option in Websites & Design.
Questions about Proof
How much does Proof cost?
Basic is $29 a month, or $24 a month paid yearly, for up to 1,000 unique visitors. Higher plans cover more visitors.
Does Proof have a free plan?
No. You get a 14-day free trial, then you pick a paid plan.
Can I test whether Proof works?
Yes. Every plan includes A/B testing and conversion analytics, so you can compare results with and without the notes.
Can I use Proof on more than one website?
Yes. All Pulse plans allow unlimited domains, so one plan can cover a main site and a separate service area site.
Want more of your website visitors to turn into booked jobs? Book a free call with Forty-Second Street and we will show you where leads are slipping away.